Twenty years ago, Google was a start-up with a mission to provide the best possible search results to people looking for information only.Within
Twenty years ago, Google was a start-up with a mission to provide the best possible search results to people looking for information only.
Within a few years, he had blown away the competition with the excellent quality of his search results.
reason? Google was the first to harness the power of backlinks – to realize that the keywords you included on your pages were just a sign of how good you could be.
They felt that what other people said about you on external sites where you had no control was likely to be more credible than what you said about yourself.
And what Google might think of ‘other people you’ve seen’ on the backlinks indicated on your pages. And Google’s algorithm has – by and large – crawled billions of web pages.
The Google search algorithm has become increasingly sophisticated in its efforts to identify spam and provide quality results.
Along with backlinks, the Google search engine has added over 200 factors to its algorithm to refine and improve the results.
Factors like social media signal, website download speed, age of domain name, website architecture, content quality and many more.
But quality backlinks are the strongest signal, and therefore will always be a fundamental part of how the algorithm works.
Attracting quality backlinks is essential, and will always be necessary for good ranking in Google search results.
Build Quality backlinks for you ranking
Link building is hard work, but the resulting backlinks bring many benefits to your site. Contains:
Backlinks increase your Google ranking – everyone wants to get a higher ranking on Google, so this is by far the most popular benefit – but it’s not the only one.
Backlinks bring direct traffic to your website – and that traffic can turn into conversions on your site and is probably the second most popular benefit – it’s great to see a backlink to an external site that sells to you!
Backlinks give you bragging rights – able to be featured as featured … ‘and being able to refer to some famous blogs, influencers or news sites and impress visitors and increase confidence in your products.
Backlinks naturally attract more backlinks – another benefit that many people do not realize.
If you’ve already got some quality backlinks on busy sites, a few percent of people on those sites will also write about you and link to you – without even asking you.
Backlinks allow you to do favors – yes, giving backlinks to others often brings you to their attention – and that means that if you ask them to review some of your content in the future, they will help you Will settle for well.
Backlinks establish your brand in your online marketplace – get backlinks from the top blogs and sites in your industry and people will remember and respect your brand.
This is a long-term benefit that should not be ignored, especially when your boss or client has to justify their work.
What happens if your website is doing everything right with the creation of excellent content, but it is linked to other sites that are full of poor quality pieces and spam links that penalize you?
Unfortunately, this can harm your SEO efforts. But you do not need to go back and slow down your progress to rank these incomplete webmasters.
Disabling backlinks can prevent you from being affiliated with third-party spam sites that work to lower your ranking rather than simply providing high-quality backlinks.
Google explains how to remove backlinks so that they do not affect your ranking. Identify which sites reject backlinks, create a file with this list and upload it to Google Webmaster Tools.
Improve your visual and media content
Text-based content is enough to generate backlinks, but if you really want to increase your external links, create visual content such as infographics and videos.
According to HubSpot research, infographics are 30 times more likely than text articles.
Dynamic media is not only more popular and can communicate your brand information and message more effectively than plain text; This can increase traffic significantly.
The same HubSpot chart noted that traffic increases 12% faster for publishers who do not have infographics.
They are excellent for increasing referral traffic.
Use your existing resources to create graphics. Tools like Photoshop and Illustrator or free tools like Canva are intuitive to use and include infographic templates to get you started.