According to one report, "90% of social media users have already used social media to communicate with a brand or business."No doubt, impleme
According to one report, “90% of social media users have already used social media to communicate with a brand or business.”
No doubt, implementing a well thought out social media strategy can help your business in many ways, especially facilitating better customer interactions.
However, with the changing algorithms of Facebook and Instagram, the emergence of Snapchat, and the preference for LinkedIn by business communities, it is a fact that social media is not static, and you can only promote emojis and hashtags to promote your social media. Can not trust. marketing strategy.
To get the best out of these channels, it is important to be dynamic and watch for trends, while also integrating some time-tested strategies into your marketing plan.
Here are seven tips that will help you increase brand awareness, develop your customer base, and leverage social media to truly delight them.
According to Kismetrix, content with images receives 94% more views than content. If this is true, then we must clarify what it means. It is not enough to attach a photo to a tweet and sit back and watch it grow. The image should be relevant to your message.
If you see a tweet with a photo of Apple Bushel with the text “Here’s how you can use social media”, chances are, you won’t be able to click on that link.
However, finding a photo that fits your message is easier said than done. With Pixabay, KaboomPix and other high quality image sites, you can find the least unrelated to your topic.
Of course, there are payment alternatives that open up a treasure trove of images, but if you are stuck on a tight budget, or have none, you are left with no easy solution. Fortunately, there are other alternatives.
If you find yourself having trouble nailing that perfect picture, why not try creating it? With Conva, a site that gives you easy and intuitive tools to create your own images, it can seem like a long process.
They have many predefined layout options and thousands of photos, grids, frames, shapes, illustrations, icons and charts to incorporate into your design. Big story short. Don’t settle for a photo that is somewhat related to your subject. Create something that connects to your message.
Talk to your audience
There is a lot of difference between using social media to talk to your audience and talking to your audience. When it comes to social media, you want to engage your audience.
Without engagement, you are talking to people. You can also be a machine and how customers see you.
Interaction is one of the features of social media, which is why it is such a valuable tool for marketing. Speaking “With” Your Customers The first step is for them to “talk” about you and your company.
This is all you need to create conversations and attention. People love it when business responds directly to them and social media makes it a lot easier than ever. You need to dedicate time and resources to doing this.
Critically, you should be prepared to engage with your customers directly, regardless of whether they praise you or complain about your products and services. In fact, social media marketing can sometimes be more valuable than how you handle negative feedback.
Negative feedback does not cause a poor or negative image of your business, but it can be done if you ignore it.
Right way automation
Automation is currently all the rage in marketing and for good reason.
However, you cannot expect your social presence to be successful on autopilot.
For example, the mass went the way of an auto-replicating dinosaur, as it usually looks honest. This tweet, now classic from Bank of America, is a good example of how to turn off your social followers with improper automation.
Fast forward to the present day and customer care is part of social media that needs to be personalized, not automatically.
Automation is a completely affordable game in the form of a content schedule or curate. Avoid it when you are dealing with questions from actual customers or followers.
This is why brands rely on social tools to help marketing leaders curate pieces of content already approved. Bomb by Sprout Social is, in fact, just the software needed to turn your employees into brand advocates. Tap into your workforce to help increase your presence!
Create content according to your customer
Your content should not serve the utility. In other words, it should be useful, relevant, and add value to people’s lives. This may be information that answers people’s questions or satisfies your business’ needs, or it may be around providing thought leadership and demonstrating your knowledge and expertise.
This means, for example, an accountancy practice that publishes a blog post about its top tips on how to approach financial year tax issues.
Once you have created your content, publish it to one or more platforms that best suit your business needs and share links with your followers on social networks.
It’s important to increase your presence on social networks – not only because they make for excellent content distributors, but also because search engines like Google use social media shares to determine content usage for audiences, so social media presence can positively impact search rankings.